You can have the best site in the world, but if it won't come up as one of the first pages on search engines - it might never be viewed by potential clients. That's why it extremely important not to forget about this aspect of web design. With well optimised website you will tell search engines what your website and business is about and attract visitors who are actually interested in services you provide.
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Search Engine Optimisation plays a huge factor in every successful online business. It tells the search engine what your website is about, what type of content it has or what type of services your business provides. SEO will define how relevant your site is to what people are searching for. Also - if done well - it will help to move you to the top of the list.
If your site is not on the top of the search results - it may never be visited buy the right type of people. That means your competition will get all the business and you will be left struggling for customers. You might be losing tens or even hundreds of potential customers each month. Can you afford that ?
When the competition is tough and your website is fighting over the first page on rankings, ordinary SEO might not be enough. Pay Per Click Campaigns will place your website ADS on the top of the search engine or on sites with similar content, providing you the edge over your competitors. It can be very expensive, but if implemented professionally - it will be worth every penny.